The Premier League will have a fresh new look for the 2016-17 season.
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Unveiled on Tuesday, a new logo and color scheme has been selected and for the first-time in league history there will be no corporate sponsor of the league.
The change still sees the iconic lion of the league used and it is now more prominent than ever in a simple yet striking design.
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In a statement on the PL’s website Premier League Managing Director, Richard Masters, explained the thought process behind the new look.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” Masters said.
Below is a video unveiling the new logo, while you can also see some images of the new color schemes and the different ways the logo will be used.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
Read more about the Premier League's new look: https://t.co/FF56pOFlS9 pic.twitter.com/fCursGNkyQ
— Premier League (@premierleague) February 9, 2016