One-Hour Show will Feature Nation’s Top Canine Athletes Competing in Action-Packed Competitions
National Finals to be Presented on Saturday, Dec. 1, at 3 p.m. ET on NBC and Peacock with Winners of Western Regional Facing Winners of Eastern Regional
STAMFORD, Conn. – Sept. 5, 2024 – NBC Sports will present the Purina Pro Plan Incredible Dog Challenge Western Regional Competition this Sunday, Sept. 8, at 2 p.m. ET on NBC and Peacock. The nation’s premier canine sports competition, now in its 27th year, brings top canine athletes together and competing in several competitions, including agility, weave pole racing, freestyle flying disc, diving dog, fetch it, and the fan favorite Surf Dog competition.
Sunday’s competition will determine which canine competitors from nine states (Arizona, California, Colorado, Florida, New Mexico, Ohio, Oregon, Texas, Washington) advance to the National Finals, hosted at Purina Farms outside of St. Louis and presented on NBC and Peacock on Saturday, Dec. 1, at 3 p.m. ET. The Western Regional, hosted in Huntington Beach, Calif., will see these elite canine athletes participate in a multitude of action-packed activities against a thrilling backdrop with coveted spots to December’s championship on the line.
The Finals will see the winners from the Western Regional Competition face off against the winners from the Eastern Regional Competition. The Eastern Regionals, which were held in April in Clearwater, Fla., are available to stream on Peacock on the platform’s Dog Show rail, which includes Incredible Dog Challenge content as well as a catalog of previous National Dog Show competitions.
For more information on the Incredible Dog Challenge, visit purina.com/pro-plan or visit the Purina YouTube page to see highlights from previous years.
2024 PURINA PRO PLAN INCREDIBLE DOG CHALLENGE SCHEDULE
Day | Event | NBC/Peacock |
Sun., Sept. 8 | Western Regionals | 2 p.m. ET |
Sat., Dec. 1 | National Finals | 3 p.m. ET |
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations.
Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Friskies and Tidy Cats. Our more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
About Purina Pro Plan
Purina Pro Plan is a leader in the advanced nutrition category, with more than 140 targeted formulas to help your pet thrive throughout every stage of life. For more information, visit www.proplan.com or follow @ProPlan on Twitter, Instagram, or Facebook.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.