Partnership Provides Unique Cross-Platform Integration for Sports Fans with the Web’s Highest-trafficked Fantasy Sports Information Site
NEW YORK, NY, August 16, 2013 – NBC Sports Radio, a partnership between Dial Global and NBC Sports Group, announced today that Rotoworld, the internet’s highest-trafficked fantasy sports information site, will become the fantasy sports information brand of NBC Sports Radio. Over the last four years, participation in fantasy sports has grown more than 60 percent, with more than 35 million people across the U.S. and Canada now actively participating in some form of fantasy sports. This partnership brings essential player updates and information, live interviews, and on-demand programming to avid fantasy sports fans.
“Rotoworld has always been my go-to fantasy source for news and information and I couldn’t be more excited, as a true fantasy fan and player, to welcome this partnership,” said Chris Corcoran, Dial Global’s EVP/GM Sports Programming. “The fantasy space is massive and continues to grow at an enormous pace. Our exclusive programming will help feed this extremely loyal fantasy fan base.”
The on-demand specialty shows will be hosted by NBC Sports Radio anchor and Rotoworld contributor Kay Adams, a fantasy sports expert. In addition to her work with NBC Sports Radio and Rotoworld, she also hosts the popular weekly show, Livin’ the Fantasy, on SiriusXM Fantasty Sports Radio and has a huge social media following @HeyKayAdams. She also appears weekly on NBC Sports Network’s Fantasy Football Live – Thursday Night!.
“This is a natural extension for Rotoworld, as sports radio has long been a popular platform for fantasy sports players,” said Brett Vandermark, Director, Fantasy Content, NBC Sports Digital/Rotoworld. “Combined with the recent launch of Fantasy Football Live – Thursday Night! on NBC Sports Network, this agreement allows fantasy players to access Rotoworld on virtually every platform -- audio, television, print, mobile and of course, the web.”
Launching the week of August 26, the partnership will include:
- Live interviews on NBC Sports Radio throughout the NFL season with Rotoworld writers and talent, including Evan Silva, Adam Levitan, Pat Daugherty, and Nick Mensio.
- Two exclusive, 60-minute NFL-related fantasy shows per week (Tuesdays and Fridays) that will be available on the NBC Sports Radio on-demand network, including NBCSportsRadio.com and the mobile app NBCSportsRadio.
NBC Sports Radio will celebrate its first anniversary on September 4, 2013. Airing on more than 300 stations nationwide, it is produced by NBC Sports Group and distributed by Dial Global. Programming is available on radio affiliates throughout the United States, as well as on NBCSportsRadio.com, NBCSports.com, the NBC Sports Radio mobile app, and on the websites of affiliates.
“This is a prime example of how Dial Global is providing consumers unique opportunities to engage with top-quality content across multiple platforms – mobile, online, and audio,” said Paul Caine, CEO of Dial Global. “We are committed to bringing the best experiences and programming to passionate and dedicated sports fans, and this partnership with Rotoworld elevates our digital presence to a whole new level.”
For more information on programming, please contact Dial Global at NBCSportsRadio@dialglobal.com.
About NBC Sports Radio
NBC Sports Radio is a joint venture between NBC Sports Group and Dial Global. It provides sports talk programming to radio stations nationwide and distributed by Dial Global. Content includes hourly sports news updates, daily features and long-form shows. On social media, join the NBC Sports Radio community on Twitter at twitter.com/nbcsportsradio. To listen live or to find a station, visit www.nbcsportsradio.com or download the free mobile app NBC Sports Radio.
About Rotoworld
Rotoworld, the internet’s highest-trafficked fantasy sports information site, is the industry leader in fantasy sports information. Rotoworld.com features comprehensive news, headlines, fantasy columns and premium draft kits via the web, the NBC Sports mobile website, Rotoworld Fantasy News app, and two paid Draft Guide mobile apps for football and baseball. In 2012, Rotoworld.com surpassed more than one billion page views for the year, according to Omniture. Rotoworld.com is part of NBC Sports Digital, a division of the NBC Sports Group.
About Dial Global
Dial Global is the largest independent national audio media company in the U.S., delivering compelling, engaging, and fully-integrated audio content to over 8,200+ radio stations and digital media companies. Dial Global’s powerful portfolio of iconic media, sports and entertainment brands, combined with some of the most recognized live events in the world, provide strong and unique brand engagement to over 225 million consumers each week. For more information, visit www.dialglobal.com.
