Package Focuses on Bold, Brighter Look with Forward-Thinking Storytelling
Devices to Help Viewers More Easily Scan and Digest Information
ORLANDO, Fla. (Jan. 9, 2019) – NBC Sports and GOLF Channel unveiled an innovative, refreshed graphics package for its slate of live tournament programming across its coverage of professional tours. The graphics package debuted during last week’s Sentry Tournament of Champions on the PGA TOUR and offers a clean and authentic viewing experience to enhance the network’s golf telecasts. Highlights include:
- New forward-thinking storytelling devices making information easier to scan and digest through an optimized “mobile-viewing” lens.
- Bright, bold look with more color, bigger font and a more effective use of typography for a cleaner viewing experience.
- Greater consistency across the network’s platforms and franchises, building on the strengths of the pre-existing graphics package and the network’s brand recognition.
“Storytelling is at the heart of our live tournament coverage, and this refreshed graphics package will enhance the way viewers consume our coverage,” said Molly Solomon, executive producer, GOLF Channel. “As viewing habits continue to evolve for golf fans and across the media industry, these graphics offer a cleaner, more polished viewing experience on any device.”
The influence of the refreshed look also will be integrated into the network’s news, promotion and digital platforms, utilizing the graphic package’s colors, font and motion to establish greater brand consistency. The graphic refresh was developed in partnership with Troika/Mission Group (TMG) (OTC: MTWO), a global brand experience and integrated communications agency.
“It’s a real privilege for us to continue our collaborative partnership with NBC Sports Group and GOLF Channel on their flagship live-event presentations,” said Gil Haslam, executive creative director of Troika/Mission Group. “We appreciate NBC Sports’ vision and commitment to innovation and are excited to see this package bring new energy to the tournament viewing experience.”
The partnership between the two brands extends to when GOLF Channel first worked with TMG on a network rebrand in 2008, and again in 2013 to develop the network’s current logo. In 2016 – following NBC Sports Group securing the exclusive domestic rights for The Open – TMG also helped NBC Sports develop its graphics package for golf’s original championship.
ABOUT NBC SPORTS GROUP’S GOLF DIVISION
NBC Sports Group’s GOLF division delivers multimedia golf content, technology and services. Anchored by GOLF Channel – co-founded by Arnold Palmer in 1995 – GOLF content is available to nearly 500 million viewers in more than 70 countries and nine languages around the world. GOLF features more live golf coverage than all other U.S. networks combined, including global tournament action from the PGA TOUR, LPGA Tour, THE PLAYERS, The Open, Olympics, Presidents Cup and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage from the world of golf via GOLF Digital, fans also can access GOLF’s 24/7 live streaming through the NBC Sports App, as well as complementary coverage via PGA TOUR LIVE on NBC Sports Gold. In addition, NBC Sports connects the world to golf through a wide array of digital technology and lifestyle services, including: GOLFNOW, the world’s largest online tee time booking platform and golf course technology and services partner; Revolution GOLF, the world’s largest direct-to-consumer digital platform in golf offering best-in-class video instruction, as well as products to help game improvement; GOLF Advisor, the ultimate digital destination for the traveling golfer, which features the largest number of user-generated golf course ratings and reviews in the industry; a North American network of GOLF Academy instructional facilities; and GOLF Am Tour, the world’s largest amateur golf tour. GOLF’s world headquarters is based in Orlando, Fla., with an international office in Belfast, Northern Ireland, and the largest sales force in golf located in markets across North America and Australia.
ABOUT TROIKA/MISSION GROUP
Troika/Mission Group (TMG) is a global brand identity and integrated communications agency that specializes in brand voice and personality, physical and digital experiences, advertising solutions, marketing strategy and public relations. Leveraging emerging technology, data science and world-class creative, TMG helps brands deepen audience engagement throughout the consumer journey. Clients include Amazon, LVMH, Microsoft, Unilever, Tiffany & Co., Sony, Allergan, J. Crew, Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Intercontinental Hotels Group, Oath, Riot Games, Turner and UFC. For more information, visit http://thetmgrp.com/.
Media Contact:
Jeff Szklinski
Golf Channel Communications
407-248-3267
Jeff.Szklinski@golfchannel.com
–NBC Sports Group–
