Promotional Spot Debuted Tonight During NBC Sports’ NFL Wild Card Playoff Coverage Between Los Angeles Chargers and Jacksonville Jaguars
STAMFORD, CONN – Jan. 14, 2023 – Paris Hilton stars in a promotional spot that kicks off NBCUniversal’s campaign for its coverage of the Games of the XXXIII Olympiad, taking place July 26 – Aug. 11, 2024, in Paris, France. The spot debuted tonight during NBC Sports’ coverage of the NFL Wild Card Playoff game between the Los Angeles Chargers and Jacksonville Jaguars.
The 20-second promo opens with a silhouette of a woman crossing an opulent room and opening the doors to a terrace. A voice says, “Next summer, the eyes of the world will be on…” The woman turns and says, “Paris.” The woman is Paris Hilton.
A fast-action sequence follows, featuring Olympic athletes and hopefuls and iconic Parisian landmarks, introducing viewers to the excitement and possibilities of the 2024 Paris Olympics. Hilton concludes the promo with a playful remark acknowledging that the spot is about the Paris Olympics, not her.
“I’m thrilled to partner with NBC to help reveal the logo for the Paris Olympics,” commented Paris Hilton, CEO of 11:11 Media. “The Olympics are so iconic, and Paris is, of course, one of my very favorite cities so it’s been really special to be able to participate in the countdown to get fans excited about the 2024 Games!”
“Our promotion of the Olympics never stops. It’s part of the DNA of NBCUniversal,” said Jenny Storms, Chief Marketing Officer, Entertainment and Sports, NBCUniversal. “The reach and scale of the NFL Playoffs align with the beginning of our push to the 2024 Paris Olympics. We are thrilled to begin the campaign by partnering with Paris Hilton as we bring entertainment and sports together to start building excitement and anticipation for the return of the Olympic Games in one of the world’s most dynamic cities.”
In addition to its debut on Jan. 14, versions of the promo will run for the next few months across numerous NBCU platforms, including linear, streaming, digital, and social media. As part of the partnership, Paris Hilton’s next-gen media company 11:11 Media will also promote the spot across digital channels, including Paris’ personal social media handles.
The spot also reveals NBCU’s new Paris Olympics logo. With a timeless elegance and sophistication that is distinctly Parisian, the logo is evocative of a well-established couture fashion label. The typography is rooted in French Art Nouveau letterforms with modern tapering and flair.
The 2024 Paris Olympics and Paralympics will be presented across the networks of NBCUniversal and Peacock in the summer of 2024. NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Winter Olympics has not been chosen yet. NBCUniversal’s coverage of the Paris Paralympics runs Aug. 28 – Sept. 8, 2024.
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