Stops Include Levi’s Plaza in San Francisco, Calif., Where Donovan McNabb and Mark Malone Will Broadcast Their NBC Sports Radio Show, “Under Center”
STAMFORD, Conn. – September 11, 2014 – The Sunday Night Football bus continues its tour this week traveling to Levi’s Plaza in San Francisco, Calif., today before making its way to Levi’s Stadium in Santa Clara, Calif., for the Bears-49ers game on Sunday Night Football, in the first NFL regular-season game at Levi’s Stadium.
Today, NBC Sports Radio’s Donovan McNabb and Mark Malone will broadcast their show, “Under Center,” from the site of the Sunday Night Football bus at Levi’s Plaza. The event will also include a performance by the San Francisco 49ers Gold Rush Girls and the Niner Noise drum line, and appearances by the 49ers mascot Sourdough Sam.
This week’s destinations include:
| Date | Location |
| Thursday, Sept. 11 | Levi’s Plaza, 1155 Battery St., San Francisco, Calif., Noon - 4 p.m. PT |
| Saturday, Sept. 12 | NFL Youth League Heads Up Football - South Valley Grizzlies-Campbell Bears at Gunderson High School, 622 Gaundabert Lane, San Jose, Calif., 10 a.m. - Noon PT |
| XFINITY Store in Westgate Mall, 1600 Saratoga Ave, San Jose, Calif., 3 p.m. - 5 p.m. PT | |
| Sunday, Sept. 7 | Levi’s Stadium (Santa Clara, Calif.) at Faithful Mile leading up to kickoff of Sunday Night Football |
NBC’s Sunday Night Football coverage featuring Bears vs. 49ers will begin at 7 p.m. ET with Football Night in America. For more information about this week’s NFL coverage, click here.
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
NBC Sports Group’s Sunday Night Football bus returns this season to travel the country visiting the host cities of all 17 Sunday Night Football games, NFL Kickoff 2014, and NBC’s Wild Card and Divisional Playoff games. The SNF bus will also be on-site all week leading up to the crowning of the Super Bowl XLIX champion in Arizona on Sunday, February 1, 2015.
The bus arrives in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site on Sunday. In each city fans will have the opportunity to interact with America’s most-watched primetime television show via exclusive memorabilia, and an interactive 55-inch touch screen housing social media elements, photos and video.
As the Sunday Night Football bus makes its way from NFL Kickoff to the Super Bowl, it travels with a replica Vince Lombardi Trophy that will be available for fan photos. From the life-size NFL player and Carrie Underwood images on the bus’ exterior, and the Vince Lombardi Trophy and “Photo Bomb” wall featuring NFL players on the inside, fans will have numerous opportunities to interact and share memories from the bus.
Following each Sunday night game, the stars of the game will autograph “The Sunday Night Football,” which will be displayed on the bus alongside the footballs signed by the 2012 and 2013 SNF players of the game. In addition, key highlights from last season’s SNF will be shown on the bus’ TV, and a photo of each 2014 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus.
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The 304 square-foot bus is wrapped with images of NFL players, Carrie Underwood and the 2014 SNF schedule (for images, click here).
- The SNF bus will drive more than 40,000 miles across the country through the season, and cross the country at least three times.
- There will be 21 game day stops over 22 weeks (for the 2014 SNF schedule, click here).
- The bus will make multiple stops in each local market.
SOCIAL MEDIA
The Sunday Night Football bus will also incorporate social media both inside and out. SNF‘s Facebook, Twitter and Instagram accounts along with the #SNF hashtag will be displayed on the exterior.
Fans can digitally follow the Sunday Night Football bus at NBCSports.com/FollowSNF. The site includes an interactive map of where the bus has been, and where it’s traveling next, allowing fans to take a virtual #SNFRoadTrip, which began at NFL Kickoff on Sept. 4 and continues all the way to the ultimate Sunday night of them all, Super Bowl XLIX #SB49. In addition, fans can also participate in a tweet contest to show their team pride and see which team is leading in mentions each week.
A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus will be featured on Facebook, Twitter and Instagram, as well as aggregated on NBCSports.com/FollowSNF using #SNFRoadTrip.
SNF NO. 1 PRIMETIME PROGRAM ON TELEVISION FOR 3 YEARS RUNNING: For the third consecutive September-May television season, NBC’s Sunday Night Football finished as the No. 1 show in primetime in household rating, viewership and the coveted Adult 18-49 demographic, based on live plus same day data from The Nielsen Company (September-May). This marks the only three times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season. For the 2013-2014 primetime television season, Sunday Night Football ranked as the highest-rated (12.8), most-watched show (21.7 million, viewers 2+), and the No. 1 broadcast program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54 and Women 18-34 and 18-49.
–NBC SPORTS GROUP–
