TV-Only TNF Viewership of 13.3 Million Viewers Is NBC’s Most-Watched November Thursday Night Program in 10 Years, Excluding Thanksgiving
STAMFORD, Conn. – November 18, 2016 – Last night’s Carolina Panthers’ 23-20 victory over the New Orleans Saints on Thursday Night Football averaged a Total Audience Delivery (TAD) of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.
Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
NBC’s first-ever telecast of Thursday Night Football last night averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since 2006, excluding Thanksgiving nights (13.4 million viewers for ER on 11/30/06).
TV viewership on NBC and NFL Network peaked at 15.8 million from 9:45-10 p.m. ET. Last night’s game (8:27-11:38 p.m. ET) registered a national household TV rating of 8.1/15.
The Average Minute Audience (AMA) for last night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 305,000 viewers.
In total, Twitter reached 3.4 million combined worldwide viewers for pregame coverage and Saints-Panthers for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.9 million viewers. This is the most total viewers for a Thursday Night Football game on Twitter this season (through six games). The average audience (AMA) watching Thursday Night Football on Twitter properties was 209,000.
Remaining Thursday Night Football game schedule:
| Date | Game | Network |
| Thurs. Dec. 1 | Dallas Cowboys at Minnesota Vikings | NBC, NFLN ** |
| Thurs. Dec. 8 | Oakland Raiders at Kansas City Chiefs | NBC, NFLN ** |
| Thurs. Dec. 15 | Los Angeles Rams at Seattle Seahawks | NBC, NFLN ** |
| Sat., Dec. 17 | Miami Dolphins at New York Jets | NFLN |
| Thurs. Dec. 22 | New York Giants at Philadelphia Eagles | NBC, NFLN ** |
| Sat., Dec. 24 | Cincinnati Bengals at Houston Texans | NFLN |
| Sun., Dec. 25 | Baltimore Ravens at Pittsburgh Steelers | NFLN |
** Live streamed on Twitter, NBCSports.com and the NBC Sports app
--THURSDAY NIGHT FOOTBALL--
NBC Sports:
Dan Masonson 203-356-2790 dan.masonson@nbcuni.com
NFL Network:
Alex Riethmiller 954-599-4154 alex.riethmiller@nfl.com
Andrew Howard 310-845-4579 andrew.howard@nfl.com
Twitter:
Brian Poliakoff 415-999-8214 bpoliakoff@twitter.com
