International Association of Athletics Federation (IAAF) President Sebastian Coe announced in a press conference Thursday that he dropped his sponsorship deal with Nike, according to reports.
He was sponsored by the brand going back to his days as a professional athlete – he won the 1,500m in 1980 and 1984. His role at Nike included acting as an international advisor and campaign ambassador for “Designed to Move,” aimed at tackling lethargy, Sports Illustrated said.
Coe was voted into office as IAAF president in August for a four-year term, but had since been under scrutiny by British media over the potential conflict of interest. Previously, he acted as the head of the London 2012 Olympic Organizing Committee.
Coe steps down from ambassadorial role with Nike: "The current noise around it is not good for the IAAF and it is not good for NIke"
— Owen Gibson (@owen_g) November 26, 2015
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