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Zambian children think the Jets are in the Super Bowl

Keyaron Fox

Pittsburgh Steelers linebacker Keyaron Fox celebrates after a 24-19 win over the New York Jets in the AFC Championship NFL football game in Pittsburgh, Sunday, Jan. 23, 2011. The Steelers advance to the Super Bowl to face the Green Bay Packers. (AP Photo/Keith Srakocic)

AP

Just about the time that those “19-0" shirts are likely starting to fade and fray, a new crop of gear with inaccurate and thus unsellable messages will be distributed to people in other countries.

This time around, the jerseys and hats bearing the news that the Jets won the AFC title will go to Zambia, Romania, Armenia, and Nicaragua, according to a TMZ report delivered with the kind of urgency that suggests it’s a new revelation.

It isn’t.

In order to satisfy the immediate post-game demand for the stuff, the powers-that-be make it in advance each year, without trying to guess at who’ll win. It happens with every conference title game and every Super Bowl. So instead of trying to use the schadenfreude system for selling shirts proclaiming that the Jets finally have advanced to the Super Bowl to Patriots, Dolphins, and Bills fan, the gear goes to the much better cause of clothing kids in less fortunate areas of the globe.