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Vernon Davis no longer in the brand building business

San Francisco 49ers v Oakland Raiders

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When 49ers tight end Vernon Davis stayed out of the team’s offseason workouts in 2014 in hopes of getting a new deal, he said that everything he did was in “the best interest of building my brand.”

Davis didn’t get that new deal, didn’t have a good 2014 season and didn’t make any waves this offseason. On Friday, he said that he’s come up with a new approach that included firing the financial advisor who encouraged him to stay away from the team because that unnamed person “worships money.” Davis insists that he’s not laying down in front of that altar.

“That’s not who I am. That’s not what I stand for. I don’t do anything for money,” Davis said, via the Sacramento Bee. “I don’t let money represent me. That’s just not me. I play for the love of the game. And that’s the beauty of this sport -- it’s that about the love, the teammates, your coaches.”

Davis says he feels “great overall” as training camp gets underway and the 49ers offense could certainly use the kind of production he provided before last season if they’re going to bounce back from last year’s showing.