After years of refusing to remove his father’s name from the stadium in which his football team plays, Bengals owner Mike Brown accepted a check from Paycor, starting in 2022. Details of the deal weren’t available at the time.
Now, they are. With Paychex acquiring Paycor for $1.4 billion, details of the naming rights deal have been disclosed.
Per the Cincinnati Enquirer (via Sports Business Daily), it’s a 16-year, $66.7 million deal. That works out to an annual average of $4.16 million per year.
That puts the Bengals at 16th in annual average among all stadium naming-rights deals.
In contrast, SoFi pays $31.25 million per year for naming rights to the stadium shared by the Chargers and Rams.
So while it’s not a ton of money for the Bengals, the extra $4.1 million comes at a time when the team needs to dig deep to play players like Joe Burrow and, coming soon, Ja’Marr Chase.
