When MetLife Stadium opened, the Jets used Personal Seat Licenses for all seat except the upper deck. Plenty of fans plunked down the phony fee for the right to sit in the seat that corresponds with the season tickets, but the PSLs didn’t sell out.
Six years later, they still haven’t sold out. And now the Jets are ditching the PSL requirement, for at least a year.
According to Gary Myers of the New York Daily News, the Jets have offered to Jets Club and PSL holders the chance to buy up to two additional season tickets without a Personal Seat License. And Myers doesn’t like it.
"[T]he Jets are selling out their most loyal season ticket holders,” Myers writes. “How would you feel if you spent the money in 2010 to buy four PSLs and the person next to you bought two. And now that person can get two more tickets without the PSL simply because the market would not support the Jets selling all the PSL seats in the last six years.”
Myers has a point, but it’s an awkward spot for the team because the tickets without PSLs already are getting sold on a per-game basis to whoever wants to buy them. Why shouldn’t current PSL holders get dibs? Either way, there will be folks who paid exorbitant amounts for the right to annually buy season tickets sitting among folks who simply paid face value.
The best solution for the Jets would be to sell out the remaining inventory of PSLs. That would be a lot easier if the Jets would get back to the playoffs for the first time since 2010, the year the stadium opened.
For 2016, the ongoing effort to market made-up equities would get a bit of a boost if the team’s starting quarterback from last year’s near-miss were under contract.
