CHICAGO, IL - JANUARY 15: Derrick Rose #1 of the Chicago Bulls gets off a shot as he is fouled by Joel Anthony #50 of the Miami Heat while Chris Bosh #1 of the Heat follows the action at the United Center on January 15, 2011 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Doug Pensinger/Getty Images)
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Well, you knew it wouldn’t take long for Adidas to jump on marketing Derrick Rose as MVP.
And here it is, the first ad, featuring Rose’s quote from the beginning of the season wondering why he couldn’t have an MVP season, that he set that out as a goal for himself. It seemed to be cocky at the time, but it turned out to be prophetic.
Notice Adidas is not using footage of Rose’s twice-sprained ankle in the playoffs as part of this video.
