Ah yes, Hoodie Melo. The new, improved version of Carmelo Anthony that is much better than the old one, mostly because he isn’t playing for the New York Knicks. Also, he is often seen wearing a hooded sweatshirt.
Of course, as is often the case in the NBA, when a cultural phenomenon comes along there’s often plan to make money off of it following close behind. That appears to be the case here, as the Thunder announced special Hoodie Melo sweatshirts that were selling before the game against the New York Knicks on Thursday.
The sweatshirts mimic the style of a popular Jordan brand logo, Carmelo’s shoe sponsor.
Via Twitter:
It's #hoodieszn at 7th & Broadway Ave. Come get yours while supplies last! pic.twitter.com/LQxVh42jYR
— OKC THUNDER (@okcthunder) October 19, 2017
Jordan Brand is launching an official "Hoodie Melo" sweatshirt today at 7 PM EST on https://t.co/BuywQO883n before @CarmeloAnthony's OKC season debut.
— Nick DePaula (@NickDePaula) October 19, 2017
The "Hoodie SZN" font is inspired by a classic Air Jordan box font. Feel free to cut the sleeves off on your own. pic.twitter.com/ydtcD0j2tQ
Carmelo stayed true to form throughout the warm-up session before the game, taking to the floor during lineups wearing -- you guessed it -- a hoodie.
Of course, there was lots of intrigue during the Thursday night game between Anthony and his former team, with the first points of his career coming in Oklahoma City looking like this:
There it is... Carmelo's first points with the @okcthunder!
— NBA (@NBA) October 20, 2017
📺: @NBAonTNT pic.twitter.com/LqtU81hfXu
Russ knew Melo’s first shot was going in 😂 pic.twitter.com/W6k38ePfoj
— Bleacher Report (@BleacherReport) October 20, 2017
Long live Hoodie Melo. May his brand forever beat forecasted sales numbers.
