The Raptors, with the advisement of Drake, are rebranding themselves. At one point, word was they’d switch to a black-and-gold color scheme, but it appears they’re keeping their red.
For reference, the old logo is to the right.
Ryan Wolstat of the Toronto Suns:
Claw/dinosaur will still be brought out for retro occasions, but this is new primary starting next season. pic.twitter.com/lGBlMQxwKm
— Ryan Wolstat (@WolstatSun) December 19, 2014
Raptors say it wasn’t ideal to release it now, but as it goes through trademark process, someone would have found out and revealed it.
— Ryan Wolstat (@WolstatSun) December 19, 2014
Uniforms, other elements and colours will be out in new year, but nothing for sale until next fall.
— Ryan Wolstat (@WolstatSun) December 19, 2014
Also, Sid Lee did the re-design (same as We the North) Drake was “one voice on it.” Consulted. So not fair to say it’s Drake’s logo.
— Ryan Wolstat (@WolstatSun) December 19, 2014
The Raptors later swapped this black-and-white version onto their Facebook page:
The Raptors appear to be having some fun, but the correct version is the red version of the logo.
— Ryan Wolstat (@WolstatSun) December 19, 2014
That didn’t stop the Nets from commenting on the similarity of this version of the logo to Brooklyn’s:
.@Raptors Looks familiar
— Brooklyn Nets (@BrooklynNets) December 19, 2014
Overall, I like the new look for the Raptors. It’s simple and clean, and the curved words look old school. The Raptor claws blending into the basketball are a nice touch.
Before I can offer a full opinion, though, I’ll need to see it shaved into Amir Johnson’s head.
