No NBA team shares a deeper connection with its state than the Pacers with basketball-hungry Indiana.
They brilliantly captured that relationship with their new uniforms:
Introducing the new look of Pacers basketball.#WeGrowBasketballHerehttps://t.co/nq0ocBgCTb https://t.co/hs431HC1gf
— Indiana Pacers (@Pacers) July 28, 2017
The slogan - #WeGrowBasketballHere – perfectly fits farm-rich Indiana. The yellow lines reflect “the sun’s rays, which is appropriate because we aren’t afraid to get up with the sun. We take pride in our work ethic and making the most of the day. Same goes for this team.” Another perfect fit – and clean look. The rounded team name on the jersey also contributes to a classic feel.
I especially like the new logo on the waistband:
Though the state of Indiana isn’t shaped like a ‘P,’ the Pacers longtime ‘P’ logo with the same yellow basketball in the hole of the ‘P’ is so ingrained, the new logo looks like a ‘P.’
All in all, the Pacers nailed this rollout – the uniforms and all the messaging with them.
