The ice bucket challenge is a gimmick meant to raise awareness of ALS and generate donations to help fight the disease, and to say that it’s been a wild success would be a fairly massive understatement.
It’s swept through social media at an extremely rapid rate, with athletes of all sports and celebrities of all kinds participating.
The NBA is no exception. Individual players have taken the plunge, as did the bulk of the USA Basketball squad. So, it seemed increasingly evident that it would only be a matter of time before we saw a video emerge from the commissioner himself.
