The NBA’s flagship store is leaving its prime New York City location just after the start of next year.
The NBA Store has been on Fifth Avenue in Manhattan — right in the heart of the city’s prime shopping district, where the store was as much an ad for the league as anything else — for a dozen years. But CNBC’s Darren Rovell reports the league is shutting down that location and moving on next February to another yet-to-be-determined spot in the city.
Why now, when the league itself reports that league merchandise sales are up 25 percent over a year ago?
This may be the most interesting part though.
Just another little shot in the Nike/Adidas battle.