LeBron James is the biggest brand in the world among active NBA players.
The Los Angeles Lakers have the largest fan base and brand recognition of any NBA team.
Combine those forces and you sell a lot of merchandise — LeBron leads the NBA in jersey sales and the Lakers lead the league in team merchandise sold during the second half of this season (based on NBAStore.com sales), the league announced.
The NBA's top-selling jerseys list... based on https://t.co/I0ypSvyq5i sales from the second half of the 2022-23 season! pic.twitter.com/9qL06ubqX0
— NBA (@NBA) April 12, 2023
The NBA's top-selling team merchandise list... based on https://t.co/I0ypSvyq5i sales from the second half of the 2022-23 season! pic.twitter.com/OT17dxXxuK
— NBA (@NBA) April 12, 2023
Interesting things on this list:
• Jayson Tatum jumped from eight in the first half of the season to third in the second half, a sign of his MVP-level play and excitement around the Celtics’ upcoming playoff run.
• Jaylen Brown also jumped up into the top 15.
• Jordan Poole makes his first appearance on the list.
• Trae Young, LaMelo Ball and Zion Williamson all fell out of the top 15 (Ball and Zion missed much of the second half of the season with injuries).
• The Suns jumped to fourth from ninth in merchandise sales, which we can call the Kevin Durant effect.