I’m not usually a fan of advertising, especially the kind that tries to go all meta but sort of falls on its face.
But this ... this my friends, is different. Or at least, much, much better.
LeBron James is the star of this Sprite ad, which is supposed to be some kind of non-pitch, pitch for Sprite. It features Lil Yachty, a 19-year-old rapper that I’m not sure LeBron even knows who he is. But he’s playing a piano in an ice cave, so let’s overlook that.
The premise is pretty simple, with LeBron totally not pitching you Sprite in this Sprite ad, a theme which confronts the often-ridiculous nature of advertising head-on.
It’s funny, LeBron of course is a great personality, and it has this guy:
