LeBron -- who you can be pretty sure did not pay for his Power Beats even though he could afford it much more easily than you -- and Dr. Dre take part in a pretty amusing new campaign for the headphones (or ear buds or whatever you want to call them).
http://www.youtube.com/v/QiGNvZ8YTos?fs=1&hl=en_US&rel=0&color1=0x3a3a3a&color2=0x999999