Since the start 0f the offseason, the Clippers have unveiled a new logo and new uniforms, both of which drew mixed reviews. The latest step in the overhaul of their brand is a redesigned court, which incorporates the new logo set. Here it is, via ESPN.com’s Arash Markazi:
The Clippers unveil their new court. pic.twitter.com/VGgFHViO58
— Arash Markazi (@ArashMarkazi) July 18, 2015
Overall, it looks pretty sharp. The red and blue paint by the baskets pops next to the black on the sidelines, and the “CLIPPER NATION” at midcourt is a nice touch. It’s just...that new logo. It still feels like they could have done so much better. A rebranding was the right idea, to distance themselves from three decades of Donald Sterling-helmed embarrassment. But they’ve dropped the ball on the logo and the uniforms, and for all its merits, the new court is the latest reminder of that.
