The Hawks’ last major uniform redesign included a strange texture and plenty of neon.
Atlanta is keeping it far simpler this time.
Hawks:
Take a closer look at our new threads 👀
— Atlanta Hawks (@ATLHawks) July 21, 2020
⚪️⚪️ Association Jerseys ⚪️⚪️ pic.twitter.com/zTIJhipilY
🔴🔴 Icon Jerseys 🔴🔴 pic.twitter.com/MWCZz1mq69
— Atlanta Hawks (@ATLHawks) July 21, 2020
⚫️⚫️ Statement Jerseys ⚫️⚫️ pic.twitter.com/EXx5RvLYDK
— Atlanta Hawks (@ATLHawks) July 21, 2020
We got something new for you, Atlanta. Forever #TrueToAtlanta.
— Atlanta Hawks (@ATLHawks) July 21, 2020
🔗: https://t.co/MVef1OWzon pic.twitter.com/s1HDQ4Y3zc
Each color symbolizes integral components of the Hawks franchise and its commitment to the state of Georgia and city of Atlanta:
TORCH RED: Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.
INFINITY BLACK: Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and a love for our city that will never die.
LEGACY YELLOW: This signature color is an homage to the golden era of Hawks basketball. A hue that shines brightly, reminding us of the shoulders on which we stand.
GRANITE GRAY: Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.
The Statement edition pops with an Infinity Black base and Hawks stitched across the chest in Legacy Yellow with a Torch Red outline. Legacy Yellow fills the letters, numbers and marks with a subtle Torch Red outline. Torch Red and Legacy Yellow alternate along the sides of the jersey and shorts, intersecting with the Evo primary icon logo on both sides of the shorts. The waistband sports the new ‘A-T-L’ secondary logo. The Sharecare jersey patch is placed just above the heart on all three versions of the new Hawks uniform. Jordan Brand’s Jumpman logo, located at the right jersey strap is a daring addition to the kit symbolizing the legend’s approach to the game and will appear on all NBA Statement Edition uniforms beginning with the 2020-21 season.
Both the Association and Icon editions have Atlanta emblazoned across the chest with the Swoosh logo below the strap on the right side and directly across from the Sharecare patch. White makes up the primary color of the Association uniform with Torch Red filling the numbers, letters and marks and Legacy Yellow borders. Along the sides, red and yellow stripes alternate and run the length of the jersey. Torch Red is the primary color of the Icon edition with white filling the numbers, letters and marks with Legacy Yellow borders and alternating stripes on the sides. The shorts of both uniforms feature the iconic Evo logo on both legs with the club’s new secondary ‘Hawks’ wordmark appearing at the mid-section of the waistband.
These are nice. Clean, traditional (at least the white and red uniforms).
They’re somewhat similar to the previous uniforms – just with the garish elements removed.
The Hawks could be ready to win soon with Trae Young and an improving supporting cast. How well Atlanta performs in these uniforms will affect perception of them and how long they stick. For a team searching for an identity, this is an opportunity to establish one.