NASCAR Cup Series teams continue to solidify partner lineups ahead of the 2024 season.
Wendy’s makes the move to Trackhouse Racing after sponsoring Noah Gragson the past two seasons.
Ruedebusch Development and Construction and gener8tor return to Front Row Motorsports to sponsor Todd Gilliland and the No. 38 team.
Joe Gibbs Racing announced the return of Rheem and unveiled Christopher Bell’s new scheme for the 2024 Cup season.
Rheem will sponsor Bell for 14 races this season, starting with the spring race at Phoenix on March 10. Rheem will return to the No. 20 Toyota Camry on April 14 at Texas and on May 26 at Charlotte.
Rheem’s schedule also includes Sonoma on June 9, Iowa on June 16, New Hampshire on June 23, Pocono on July 14, Indianapolis on July 21, Michigan on Aug. 18, Darlington on Sept. 1, Atlanta on Sept. 8, Kansas on Sept. 29, Las Vegas on Oct. 20 and Homestead on Oct. 27.
🚨 UNVEIL 👀
— Joe Gibbs Racing (@JoeGibbsRacing) January 17, 2024
Check out @CBellRacing’s 2024 Rheem Toyota Camry scheme 😍 The @rheemracing No. 20 will hit the NASCAR track starting at Phoenix in March. Let’s gooooo! #RheemRacing #joegibbsracing #toyotaracing pic.twitter.com/PaJHiaWdr5
Christopher Bell has delivered success for Rheem during his Cup career. He won his first Cup race at the Daytona Road Course in 2021 with the red and black scheme on his No. 20 Toyota. Bell then took Rheem to victory lane in 2022 at New Hampshire.
Bell’s third win with Rheem, Homestead last season, put him in the Championship 4 for the second consecutive season.
This partnership between Bell and Rheem includes success in Xfinity. Bell has won 11 races in the second-tier series with Rheem as a primary partner.
Trackhouse Racing announced that Wendy’s will appear in both the NASCAR Cup and Xfinity Series while supporting Daniel Suarez, Ross Chastain and Shane van Gisbergen. This partnership will include primary sponsorship in various races and associate sponsorship throughout the season.
Wendy’s will be van Gisbergen’s primary partner for two Cup events. The first will be the spring race at Talladega. Wendy’s will also be van Gisbergen’s primary partner for one Xfinity race.
Order up! The House is getting 𝗕𝗶𝗴𝗴𝗶𝗲𝗿 in 2024.
— Trackhouse Racing (@TeamTrackhouse) January 16, 2024
🍔: https://t.co/ikk9c2Ivgu pic.twitter.com/th9UsnrRTu
Wendy’s will join Suarez, the 2016 Xfinity champion, for the Xfinity series opener at Daytona on Feb. 17. The team and car will be announced at a later date.
“Wendy’s is an iconic brand,” van Gisbergen said in a statement. “It is really cool to move to the U.S. and get to be a part of this partnership from the start.
“Between my racing schedule and my planned road trips to get to see as much of the United States as possible, I know when I’m looking for a bite to eat on the road, I’ll be making a pit stop at Wendy’s. Racing in NASCAR is a dream, so it is really exciting to have a sponsor who is supporting that dream for me.”
A returning partner, gener8tor will sponsor Gilliland in two events. The venture capital firm will take over the No. 38 Ford Mustang during the Feb. 4 Busch Light Clash and the Feb. 18 Daytona 500.
🚨NEWS🚨
— Front Row Motorsports (@Team_FRM) January 17, 2024
Ruedebusch Development & Construction and @gener8tor Back with @ToddGilliland_
Read more here:https://t.co/MVINDJDa6D
Ruedebusch Development and Construction, the company that was Gilliland’s primary partner for his first career top-five finish, will take over the No. 38 Ford Mustang during multiple Cup races this season. Front Row Motorsports did not unveil the sponsor’s full schedule.
“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” Gilliland said in a statement.
“I enjoy seeing the familiar faces and they become a part of our team and our family. I can’t do this without them and I am thankful for all their support and friendship.”
