RFK Racing, Trackhouse Racing and Hendrick Motorsports each announced primary sponsorship deals Monday.
King’s Hawaiian, which served as a primary sponsor in three races last year, returns to RFK Racing and Brad Keselowski’s No. 6 car this year. King’s Hawaiian will expand its role and be a primary sponsor for nine races.
The first race with the sponsor will be this weekend’s Busch Light Clash at the Los Angeles Memorial Coliseum. King’s Hawaiian also will be the primary sponsor on Keselowski’s car for Atlanta (March 19), Bristol Dirt (April 9), Kansas (May 7), World Wide Technology Raceway (June 4), Sonoma (June 11), Pocono (July 23), Daytona (Aug. 26) and Martinsville (Oct. 29).
Jockey returns to sponsor the Trackhouse cars of Ross Chastain and Daniel Suarez for three races each this season with its Made in America Collection.
Jockey will be on the No. 99 car for Suarez at this weekend’s Busch Light Clash, the Bristol Dirt Race (April 9) andMartinsville (Oct. 29).
Chastain’s No. 1 car will have Jockey as the primary sponsor at Richmond (April 2), Dover (April 30) and Michigan (Aug. 6).
Hooters returns to Hendrick Motorsports and will be the primary sponsor on the No. 9 car of Chase Elliott for the Bristol Dirt Race (April 9), the Chicago street course event (July 2) and Homestead-Miami Speedway (Oct. 22).
Sundays are better with @KingsHawaiian. Excited to see this partnership grow in 2023. #SliderSunday starts this weekend! 😊👍🏼 pic.twitter.com/1nFfoejsCX
— Brad Keselowski (@keselowski) January 30, 2023
Nothing says #MadeinAmerica more than Trackhouse and @Jockey kicking off another season together under the Stars and Stripes beginning with the Clash at the LA Coliseum 🇺🇸 pic.twitter.com/hyOI6umwUD
— Trackhouse Racing (@TeamTrackhouse) January 30, 2023
The Night Owl is back! 🦉#di9 #hooters pic.twitter.com/5coCpoUrNr
— Chase Elliott (@chaseelliott) January 30, 2023
