Denny Hamlin and Michael Jordan will own a NASCAR Cup team that will have Bubba Wallace as its driver for 2021, Hamlin announced on social media Monday night.
Hamlin said details about the single-car team, including name, car number, manufacturer and sponsors, will be announced at a later date. The team purchased Germain Racing’s charter.
The partnership of Hamlin and Jordan brings one of the most recognizable figures in sports to NASCAR. Jordan won six NBA championships with the Chicago Bulls and was inducted into the Naismith Memorial Basketball Hall of Fame in 2009. He became majority owner of the NBA’s Charlotte Hornets in 2010.
MORE: Brad Daugherty: Michael Jordan to NASCAR is a “huge moment”
“Growing up in North Carolina, my parents would take my brothers, sisters and me to the races, and I’ve been a NASCAR fan my whole life,” Jordan said in a statement. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting to me.
“Historically, NASCAR has struggled with diversity and there have been few Black owners. The timing seemed perfect as NASCAR is evolving and embracing social change more and more. In addition to the recent commitment and donations I have made to combat systemic racism, I see this as a chance to educate a new audience and open more opportunities for Black people in racing.”
Jordan becomes the second Black car owner of a full-time team. Brad Daugherty, who also is an analyst for NBC Sports, is a co-owner in JTG Daugherty Racing. Once the charter sale is completed, Jordan will become the first Black majority owner of a full-time race team in NASCAR’s premier series since since Wendell Scott owned and raced his own cars in the 1960s and ‘70s.
NASCAR issued a statement Monday night on Jordan joining the series.
“We proudly welcome Michael Jordan into the NASCAR family, and look forward to watching Michael, Denny Hamlin and Bubba Wallace compete in 2021. Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”
Jordan’s entry likely doesn’t happen if not for his friendship with Hamlin and Hamlin’s interest in being an owner.
Hamlin said last weekend that he has been interested in ownership “for a while.
“I still don’t know how long my driving career will go,” Hamlin said. “There are several different sides of management or what not that I would like to be a part of when it comes to NASCAR and the sport itself. It has to be the right opportunity and if it’s not the right opportunity, the right time then I won’t do it. Everything just has to line up perfectly for me to even remotely consider it.
“I do believe that the (ownership) model will hopefully get better. Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”
This is the second team to be sold this season. Leavine Family Racing sold its charter and assets to Spire Motorsports. That gives Spire Motorsports two charters for the 2021 season.
NASCAR President Steve Phelps was asked before the playoffs about a driver owning another team. He said it would be allowed.
“The short answer is yes, but they would need to abide by our guidelines that we would be satisfied that this is notjust a shell for a fifth team,” he said.
Jordan has been a long-time motorsports fan and supporter of Hamlin. Nike’s Michael Jordan Brand first had a deal with Hamlin in 2011, putting Jordan’s “Jumpman” logo on Hamlin’s firesuit.
The Jordan Brand grew more than 50% in China for fiscal year 2020, approaching $1 billion in annual revenue, John Donahoe, president and chief executive of Nike, Inc., said in an earnings call with investor analysts June 25.
Jordan attended the 2019 Cup championship race in Miami in hopes of celebrating a Hamlin title. Jordan also attended the 2014 title race and was among the first to greet Hamlin after he exited the car that day after failing to win the championship.
Jordan told NBC Sports’ Dale Earnhardt Jr. about his interest in motorsports last November at Miami.
“I’m a big racing fan,” Jordan said. “Started off when I was a kid. Grew up watching (Dale Earnhardt Sr.), Richard Petty, Cale Yarborough, which was the original 11 that I remember. Now I’m good friends with Denny Hamlin. We go way back. He’s a season ticket holder at the (Charlotte) Hornets (owned by Jordan). I spend a lot of time playing golf with him.”
Asked by Dale Earnhardt Jr. about any interest in becoming a NASCAR team owner, Jordan said: “No, I’ve got a lot on my plate. I love being a fan. I still understand the sport, but in terms of ownership, nah, I think I’m just going to sit back and watch it and support from afar.”
The 26-year-old Wallace is in his third full season in Cup. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.
“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”
Wallace, the only Black driver competing full-time in any of NASCAR’s top three national series. He has been active in helping lead NASCAR through social changes, including the banning of the Confederate flag at series events and tracks.
Wallace previously stated he had offers from Richard Petty Motorsports and Chip Ganassi Racing.
This is a unique, once-in-a-lifetime opportunity that I believe is a great fit for me at this point in my career. I’m grateful and humbled that they believe in me and I’m super pumped to begin this adventure with them.
— Bubba Wallace (@BubbaWallace) September 22, 2020
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