Cheddar’s Scratch Kitchen, 3CHI, Alsco, Lenovo and BetMGM will return to sponsor the No. 8 team in 2023, Richard Childress Racing announced Thursday morning.
Kyle Busch takes over the No. 8 in 2023 after spending the past 15 seasons at Joe Gibbs Racing.
“Our business relationships are paramount to our organization and we’re proud to confirm that our primary partners on the No. 8 team will be returning to RCR in 2023,” said Torrey Galida, president of RCR, in a statement. “Their commitment to our organization is a testament to our team’s collaborative approach and the value it has delivered to so many great brands.”
RCR did not detail which how many races each company will serve as primary sponsor in 2023.
3CHI was the primary sponsor on the car 14 times this past season with Tyler Reddick, including the Daytona 500 and the team’s wins at Road America and the Indianapolis Motor Speedway road course. Lenovo was the sponsor on four races this past season, including Reddick’s win at Texas. Cheddar’s was the primary sponsor for four races this past year, including the Coca-Cola 600 and the season finale at Phoenix. Alsco served as the team’s primary sponsor in two races this past season, including the Las Vegas playoff race.
RCR also announced Friday that its deal with Cheddar’s is a multi-year agreement with the company that made its debut in the sport three years ago.
“We’ve loved partnering with RCR and the No. 8 race team since our debut into the sport three years ago, and we’re just getting started,” said John Felton, Senior Director of Marketing for Cheddar’s Scratch Kitchen, in a statement. “We’re excited to welcome Kyle Busch and Rowdy Nation to the Cheddar’s family, and we look forward to celebrating many wins to come.”
The 2023 Cup season opens with the Clash at the Coliseum exhibition race Feb. 5 before the Feb. 19 Daytona 500.
