The 2024 Cup Series season approaches, setting up the debut of several new schemes.
Teams are starting to release the schemes that the top drivers in Cup will use as they try to win races, reach the playoffs and contend for the championship.
Organizations in the Ford and Toyota camps will debut schemes on new bodies as the Dark Horse Mustang and Toyota Camry XSE prepare for Cup competition.
MORE: 2024 Daytona Speedweeks schedule
The list features selections from RFK Racing, Richard Childress Racing, Stewart-Haas Racing, Front Row Motorsports, Hendrick Motorsports, Legacy Motor Club, Trackhouse Racing and Spire Motorsports. It will only grow as the season draws closer.
No. 1 — Ross Chastain
Ross Chastain will have multiple primary partners in 2024. Moose Fraternity will take over the No. 1 for four races to be announced at a later date. Jockey, Busch Light, Worldwide Express and Kubota will all be primary partners during the 2024 season.
No. 3 — Austin Dillon
Bass Pro Shops returns to sponsor Austin Dillon in 2024, continuing a partnership that has lasted several seasons. Richard Childress Racing did not announce the number of races that will feature the new scheme.
No. 4 — Josh Berry
Stewart-Haas Racing has revealed Josh Berry’s first primary partner for his rookie season. SunnyD will take over the No. 4 Ford Mustang during multiple races this season, including the Busch Light Clash and the Daytona 500.
No. 5 — Kyle Larson
Kyle Larson will have both Valvoline and HendrickCars.com back in 2024 as primary partners. Valvoline will debut a new scheme for races at Phoenix, Sonoma and Chicago.
No. 6 — Brad Keselowski
Brad Keselowski will debut a new Fastenal Body Guard scheme during the spring race at Martinsville. It will return for the Brickyard 400 at Indianapolis. King’s Hawaiian will return as the primary sponsor for nine races, starting with Atlanta on Feb. 25.
Keselowski welcomes a new partner to the lineup this season as Consumer Cellular takes over as the primary sponsor for four races, starting with Phoenix in March.
No. 7 — Corey LaJoie
Celsius will return as a primary sponsor of Corey LaJoie this season, starting with the Busch Light Clash on Feb. 4. Celsius will also be a primary partner Feb. 25 at Atlanta, July 7 at Chicago and Aug. 24 at Daytona.
No. 8 — Kyle Busch
Kyle Busch will have multiple new partners during the 2024 season. Global Industrial will continue to sponsor Austin Hill in Xfinity while sponsoring Busch for the first time in Cup. Rebel Bourbon will sponsor Busch for multiple races this season, starting with the March 31 race at Richmond.
No. 9 — Chase Elliott
Chase Elliott will debut multiple new schemes in 2024. He will have NAPA as his primary partner for 26 races, UniFirst as his primary for five races and LLumar as his primary for two races. Hooters will return for three races — Atlanta in February, Texas in April and Richmond in August — while Kelley Blue Book will return for Phoenix in March and Talladega in October.
Elliott will have a special scheme for the Busch Light Clash on Feb. 4. The No. 9 Chevrolet will be white with blue and yellow NAPA graphics.
No. 17 — Chris Buescher
Fastenal will return as one of Chris Buescher’s primary partners in 2024. The fastener distributor will have a new scheme as Ford debuts a new Mustang body. Buescher will also have Castrol, BuildSubmarines.com and Fifth Third Bank as sponsors this season. Fifth Third Bank will be Buescher’s primary sponsor for five races, starting with the April 14 race at Texas.
No. 24 — William Byron
William Byron will have a familiar Liberty University scheme in 2024 as his longtime primary partner returns for 12 races. The Axalta and Raptor schemes will be new as Byron follows up a six-win season. Valvoline will debut a new scheme at Nashville. It will return for the playoff race at the Charlotte Roval.
No. 34 — Michael McDowell
McDowell will have a new sponsor to start the racing schedule. Margaritaville at Sea will be the primary sponsor for the Busch Light Clash on Feb. 4. Love’s Travel Stops will return as McDowell’s main partner, starting with the Daytona 500. Horizon Hobby will return as a primary partner for the Phoenix spring race and Indianapolis in the summer.
No. 36 — Kaz Grala
Grala will spend the majority of this season with Rick Ware Racing as he makes 25 starts in the No. 51. He will first kick off the season by trying to qualify for the Daytona 500 with Front Row Motorsports. Grala will have Ruedebusch Development and Construction as his primary partner for the race.
No. 38 — Todd Gilliland
Gilliland will have two primary partners back for the 2024 Cup season — Ruedebusch Development and Construction and gener8tor — as he continues to drive for Front Row Motorsports. Gener8tor will sponsor him during the Feb. 4 Busch Light Clash and the Feb. 18 Daytona 500. Ruedebusch Development and Construction will sponsor him during multiple events throughout the season.
Georgia Peanuts will also return for the 2024 season. The company will take over the No. 38 Ford Mustang for the Feb. 25 race at Atlanta.
No. 41 — Ryan Preece
Stewart-Haas Racing has announced two of Preece’s sponsors for this season. United Rentals and Haas Automation will both return. SHR has not set the schedule for either sponsor.
No. 43 — Erik Jones
AdventHealth joins Legacy Motor Club for the 2024 season after previously sponsoring Ross Chastain and Trackhouse Racing. AdventHealth will be Erik Jones’ primary partner for six events, starting with the Daytona 500. AdventHealth will sponsor Jimmie Johnson at Texas, Charlotte and Kansas (spring race).
No. 48 — Alex Bowman
Alex Bowman will have a new digital camouflage scheme as Ally returns as his primary partner for the full 2024 Cup season.
No. 60 — David Ragan
David Ragan will join RFK Racing and will drive the team’s part-time third entry during the Daytona 500. BuildSubmarines.com will be his primary partner.
No. 71 — Zane Smith
WeatherTech will sponsor Zane Smith during the season-opening Daytona 500 as he begins his rookie season. Focused Health will join Smith as an anchor sponsor. The insurance agency will take over the No. 71 for 20 races.
No. 77 — Carson Hocevar
Zeigler Auto Group will join Carson Hocevar as a primary partner for seven races — Talladega in April, Charlotte in May, Gateway in June, Nashville in June, Chicago in July, Indianapolis in July and Homestead in October. Zeigler will be a co-primary partner on the No. 77 during the Daytona 500 in February and at Michigan in August.
No. 99 — Daniel Suarez
Trackhouse Racing has announced the return of Worldwide Express Group. The company will first take over the No. 99 Chevrolet for the Busch Light Clash on Feb. 4.
