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The Dodgers have an interesting slogan for 2014

dodgers logo
Hmmm . . .

#Dodgers ’14 marketing slogan: “Live. Breathe. Blue.” Discuss.

— Bill Shaikin (@BillShaikin) January 31, 2014


In my experience, if you breathe, you don’t turn blue. But maybe I’m missing the nuances.

Or, maybe it’s backwards and rather than a marketing slogan it’s instructions to people who are suffocating? Maybe?