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The Blue Jays are blocking Creighton University’s logo trademark application

blue jays logo

The Toronto baseball club is named The Blue Jays. The Creighton University athletic teams are named The Blue Jays. This, combined with an updated Creighton logo, is creating a problem:

The Blue Jays are contesting Creighton University’s use of a new logo, saying the depiction of the school’s “Bluejay” too closely resembles the logo of the major league baseball team. The Blue Jays filed a notice of opposition this month with the U.S. Patent and Trademark Office, opposing the university’s application for a trademark.

Here’s the Creighton logo, in use since last September:

Creighton

Here’s the Toronto Blue Jays logo:

blue jays logo

More to the point, here’s the old Blue Jays logo which, even if they’re not currently using it, they still hold the trademark for:

Old Jays logo

That one is way closer to what Creighton is trying to trademark.

And for laughs, here’s a real blue jay:

Real blue jay

I think that guy should sue the whole lot of ‘em, frankly.