Despite their 62-81 record the Cubs have already drawn 2.8 million fans and will surpass the 3 million mark for the eighth straight season, but Bruce Levine of ESPN Chicago reports that they plan to lower the price of bleacher seats for 2012.
Overall attendance is down just 500 fans per game, but according to Levine “the slight erosion has been most apparent in the bleachers” and “the team is concerned about a perception of half-empty bleachers on television.”
Levine reports that they’re also thinking about expanding the season ticket base, because the Cubs have a waiting list of 100,000 for 26,000 season tickets. No word yet on how much the bleacher seat prices would drop, but the Cubs have generated about $165 million in ticket revenue this year.
