Despite a disappointing third-round 71 at the Travelers Championship, Phil Mickelson made news Saturday, apparently filing to trademark the phrase “Hit Bombs.”
The overnight leader through 36 holes at TPC River Highlands, Mickelson will enter Sunday at TPC River Highlands six back of leader Brendon Todd. Mickelson was the only player in the 34 on the leaderboard through three days to shoot over par Saturday.
That said, he’s nonetheless generating headlines with an apparent move to trademark the phrase: “Hit Bombs.”
Phil Mickelson has filed a trademark for 'HIT BOMBS' indicating an intent to launch a 'HIT BOMBS' clothing line.
— Josh Gerben (@JoshGerben) June 27, 2020
The filing (made on June 23rd) comes the same week that @PhilMickelson ends up leading an event entering the weekend for the first time since turning 50.#hitbombs pic.twitter.com/dfAGjjcJsI
JUST IN: @PhilMickelson has filed for the trademark to HIT BOMBS. Obviously not the first to say it, but the first athlete to attempt to trademark it. First discovered by @JoshGerben.
— Darren Rovell (@darrenrovell) June 27, 2020
Despite turning 50 last week, Mickelson is just as long as he’s ever been in his career, averaging 301.4 yards off the tee this season.
“Hit Bombs” has been a refrain for Mickelson in the last year, as he’s increasingly taken to social media.
The trademark application lists “Golf shirts, shirts, golf caps, and hats” next to a “Goods and Services” line.
Mickelson debuted his own logo back in 2017, playing off his victory celebration from the 2004 Masters, his first major win.
