For the first time, Dunlops line of LoCo golf clubs and balls will have a presence on the PGA Tour. Dunlop has announced that it has signed John Daly to a 3-year contract to wear the brands logo and play its clubs and balls in professional competition throughout 2004 and beyond.
Daly, an 11-time winner of the PGA Tours driving distance title, will play the new Dunlop LoCo Pro driver and the LoCo Pro golf ball.
We are very excited about signing John, he fits perfectly with the attitude of our LoCo line of clubs, said Dan Murphy, Director of Marketing, Focus Golf Systems, Inc. John is the most colorful and fun personality in golf and we like to think of ourselves as the most colorful and fun equipment manufacturer. It should be a perfect marriage.
The golf ball that Daly will play on Tour, the LoCo Pro, is a prototype ball that was specifically constructed to fit his swing. The LoCo Pro is a close relative of Dunlops new Custom Series balls. The multi-layer urethane LoCo Pro is designed with properties that will reduce driver spin, increase distance and provide great feel for players with higher swing speeds.
I am excited to see what John can do with the LoCo Pro ball, said Shane Duffy, Vice President of Marketing, Dunlop Sports Group Americas. ‘there is no telling what John can accomplish with a ball designed specifically for him. The potential is boundless.
Recently, Daly has won three of the last four tournaments he has entered - The Korean Open, The Callaway Golf Pebble Beach Invitational and medalist honors in the Wendys 3-Tour Challenge.
In addition to the Dunlop LoCo Pro driver and golf balls, Daly will also play the new Dunlop Redneck putter, Dunlop irons and wedges and will carry a Dunlop staff bag in all 2004 professional competitions.
