The Big East will become the American Athletic Conference in time for the 2013 season. So, time to unveil a new logo, right?
USA Today’s Dan Wolken got a first glimpse early this morning into what the AAC -- or, “The American” as the new league prefers to be called -- would use as its brand going forward. Without any further delay, here it is:
“It’s a bold look,” Aresco said to the USA Today. “Obviously this is a media world we live in, and we wanted to make sure we had the kind of mark that would be distinctive and would make an impact when people saw it. We wanted it to be something people would like and remember, but the notion really was to make it as simple as possible but also strong.”
The American will reveal other secondary logos later in the day. We’ll have more on that once it becomes available.
