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Golf Post

While Mizuno is best known for its sleek, high-performance irons, the clubmaker also produces high-quality woods. Witness the new JPX EZ line, which is aimed at the game-improvement golfer.
Swing speed is an increasingly important factor when it comes to determining the ball that suits golfers best, and a recent example of that development is the new Speed Regime from Callaway.
Club maker Bob Vokey continues to look for ways to improve the premium wedges he produces for Titleist, and his latest effort, the Spin Milled 5 line, is designed to provide more spin.
Water is one of the key components of Bridgestone’s new B330 golf ball line. Yes, water.
It may be time to stop calling golf the royal and ancient game, as continuing advances in technology and the ways they are applied are making the sport anything but olden.
While Titleist relies a great deal on its professional tour staff for feedback on improving its ProV1 and ProV1x offerings, the equipment maker turns mostly to recreational golfers for information on how to enhance its other ball lines.
The key feature in the new DryJoys Casual shoe line from FootJoy is a proprietary polymer out-sole material called Fine-Tuned Foam, which provides maximum comfort.
TaylorMade used this year’s PGA Merchandise Show in Orlando as a time not only to promote its latest product introductions, but also to advance the concept of “lofting up.”
Golf clubs, balls and shoes are not the only tools of the game that are benefiting from significant advances in technology these days.
Lamkin has been in the golf business ever since company founder Elver B. Lamkin began making the first leather grips nearly a century ago.
Big Bertha is one of the most iconic brands in golf history, so it is not surprising that the release of a pair of Callaway drivers is creating some excitement.
In describing the new i25 product line that Ping released at the start of the new year, CEO John Solheim said they carried a common theme of increased distance.
Cobra Golf continues to update its offerings in the driver category with the 2014 introduction of BiO Cell and BiO Cell+
Decades ago, Nike famously used a waffle-iron design on the sole of its running shoes to revolutionize that athletic footwear category.
In addition to drivers, fairways and hybrids, Callaway’s X2 Hot family boasts a pair of new iron offerings.
Grips generally don’t create a lot of buzz at the PGA Merchandise Show, but the latest offerings from Golf Pride attracted plenty of attention in Orlando this year.
Rory McIlroy is starting 2014 with renewed energy and confidence in his game and a solid T2 finish in his first event of the year, the Abu Dhabi HSBC Golf Championship. He also has a new driver in his bag, the Nike VRS Covert 2.0.
The folks at Leupold continue to make ‘evolutionary’ changes to their rangefinders, in hopes of improving speed, accuracy and ease of use.
Adam Scott has been wearing a different kind of golf shoe in tournament play in recent months, the new FootJoy D.N.A.
Callaway Golf is using the 2014 PGA Merchandise Show to unveil its X2 Hot line, which includes drivers, fairway metals, hybrids and irons.
Produced for players of all abilities, the new, multi-material i25 driver from Ping is designed to reduce spin while increasing the launch angle for better distance and accuracy.
The market for so-called “street” golf shoes continues to grow as manufacturers keep upgrading and expanding their offerings in that realm.
The folks from Adams Golf make their XTD line for better golfers, and this fall the equipment maker is releasing a new series of offerings.
While Cleveland Golf is best known for its wedge lines, the California clubmaker also has a presence in putters. Consider, for example, the new Smart Square, which the company brought out this month.